What is Targeted Traffic?
One of the best ways to explain targeted traffic is through this example:
Assuming you had a website that is centered on the dog grooming niche. It‟d undoubtedly be a
a place where your visitors could check out various techniques of dog grooming, learn about some
How to Start Generating Traffic?
All too often, a website does not get traffic simply because there are no real and reliable efforts
carried out to do so. Sometimes, this is because of a lack of knowledge as to how to go about it,
but most times, it is more due to the habit of overanalyzing the issue and not taking action.
What is constantly not realized is that even if the action taken is not perfect, some action is far
better than no action at all.
Best advice as far as generating traffic is concerned is therefore to pick something, and stick with
it. Then, once you‟re done, pick something else and stick with that too. This way, at very least
you‟ll end up with a couple of well-developed streams of traffic, which may not be perfect, but
will still end up bringing in visitors.
Let‟s look at some of the best sources of traffic that you should be tapping into:
1. Search Engines
When anyone is looking for something online, where is the first place that you think they‟d
head? That‟s right – search engines.
For a long time now, search engines have been at the very heart of the internet experience, by
being the navigation method of choice. All that has changed is the popularity of various search
engines over the years, with Google currently dominating the pack by a king-sized margin.
With this in mind, it is reasonable to want to be getting your slice of the pie as far as search
engine traffic is concerned, and how that can be done is simply by ensuring your pages start to
show up within the first page (or at least, first few pages) of search engine results for terms of
These „terms‟ are known as keywords and they‟are what form the brunt of how you can get
targeted search engine traffic.
Basic Keyword Research
In order to find out what keywords to aim for, there is some research that needs to be done.
Fortunately, it is‟t too complicated a process, but there are just a few concepts behind selecting
„good‟ keywords that should be discussed.
1. Search Volume
Basically, it is the number of searches of the keyword you‟re looking at, and is either
measured as „searches per month‟ or „searches per day‟. It should go without saying that
more searches are definitely better.
2. Competing Websites
For each keyword, there are bound to be at least some competing websites also targeting
the same term (although, maybe not by purpose). Just searching for the keyword you‟re
looking at in Google will give you an idea of how many competing websites there are. If
there are‟t many, then that‟s great for the keyword.
So essentially, what you‟re looking for is a high number of searches for a keyword with very
little competition. One of the easiest keyword tools to get started with is Google Adwords
On top of that, to further narrow down keywords, there are the questions of how targeted it is,
and also, how profitable. A targeted keyword is really just one that relates to the niche that
you‟rein fairly well, but the profitability of a keyword is a completely different kettle of fish.
One of the most common ways that marketers measure profitability is to see if, when the
keyword is searched for on Google, any advertisements appear. If they do, then chances are that
it is a fairly profitable keyword.
The other way to do so is simply trial and error.
Based on these considerations, it should not be too difficult to come up with a reasonably sized
list of „good‟ keywords that can be used to target sear
ch engine traffic.
Creating Keyword Rich and SEO-d Content
Once you have a list of keywords, all that remains is to insert them into your content creation.
Now, this does not mean you should „stuff’ them in as much as possible, because at the end of
the day the traffic that you‟re getting will be in the form of actual people, who probably won‟t
respond too well to illegible „stuffed’ keyword content.
Widely accepted by both search engines and people is the common 1% to 3% keyword density
rule. All that means is that you should, for each keyword, have between 1 to 3 appearances per
100 words. If it is a particularly „long‟ keyword, then limiting it to 1 or 2 is more than enough
Fairly effective as far as formulas go is the idea of having the presence of 1 „short‟ keyword and
2 „long‟ keywords per article or piece of content.
As soon as search engines latch on to these keywords, you‟ll at very least have your website
appearing in the right „target‟ bracket. So, all that would remain is to actually start scaling the
pages until you appear as close to the top of the search results as possible.
For SEO purposes, while meta-tags are largely unused nowadays, it still is a good idea to have
them in there, just in case. Title tags and description tags, in particular, are important, with
keyword tags of lesser value, but still occasionally relevant.
Realistically, it never hurts to cover as many bases as possible as far as SEO is concerned.
Importance of Backlinks
How you end up near the top of any search results actually ties in closely with the algorithm that
search engines use to „rank‟ websites. Different search engines would do this differently of
course, but it is only logical to focus first on the largest and most widely-used search engine of
them all: Google.
Far as Google goes, there is one thing that has been proven to affect search engine rankings, and
that is actual links by other third-party websites to your own, which are called „backlinks‟.
For all purposes and effects, these „backlinks‟ are counted as „votes‟ regarding the quality of
your website, and is based on the logic that the more websites that are actually linking to you,
the better your website must be.
Due to this, one of the ways to start scaling search engine results is to start building up a reliable
base of backlinks. Admittedly, the „quality‟ of those backlinks does count too, and link exchanges do not tend to work anywhere near as well as a backlink from a high authority (and
high Page Ranked) website.
Note: Page Rank is basically a quantity, between 0 and 10, which Google assigns to websites
based on how „good‟ its algorithm thinks they are.
Later on, we‟ll talk about social bookmarking, but at this juncture, it should be enough to note
that social bookmarking is one way to get backlinks. Similarly, directories are too, as are forums
and blog commenting.
We‟ll be discussing the latter two a bit later on too. But for now, that should suffice.
Warning: Do not build backlinks „too fast‟ or Google could latch onto your website and
penalize you. Backlink building is fine, but „spam‟ is not, and if you‟re getting 1000 new
backlinks in a short span of time, it could end up being flagged.
2. Social Bookmarking and Social Networks
Commonly known as „Web 2.0‟ promotion, social bookmarking and social networks form a new
type of promotion that has rapidly gained ground. Previously, it was mentioned that these
represented a valuable source of backlinks, and that much is certainly true.
However, apart from the backlinks that come as part and parcel of marketing efforts involving
these websites, there is also the additional possibility of receiving traffic through those backlinks.
After all, if there is an interesting bookmark that draws the attention of the crowds of people who
flock to social websites, then there will probably be a correspondingly high amount of visitors
who want to know more.
Despite this, there are two things that one should be aware of regarding social bookmarking, and
1. Not every piece of content is going to do well in social bookmarking websites. For the
most part, the content that does do well when social bookmarked is those that are
deemed to be „fresh‟, „hip‟, expertly informative, or even controversial.
2. Research has shown that traffic from social bookmarking websites tends to have a very
high „bounce rate‟. What this means is that very few visitors that come in through
social bookmarks will actually end up staying around long enough to browse your
3. Some social bookmarking websites are very niche specific, so finding those in your
the niche could presumably not only increase the value of the backlinks obtained, but also
allow you to do much better due to the relevancy and automatic targeting of traffic.
Being a relatively easy and painless way to gain backlinks, and also build up yet another traffic
stream, social bookmarking is certainly worthwhile.
3. Article Marketing
Another easy way of gaining both backlinks and traffic, article marketing is more powerful than
many first realize. In fact, some people use it solely for the backlink value, and by doing so, are
ignoring a potentially incredible source of extremely targeted traffic.
On the whole, the entire process of article marketing could be summed up by describing it as
writing an article and submitting it to article directories. By including a link of your choice in
the „resource box‟, you will be gaining backlinks.
However, if it is to be a true source of traffic, then there is much more to the process than simply
that. Firstly, the article must be keyword targeted, just like your content, in order to enable
people to find it.
Apart from that, the article itself must be a „presell‟ of your website, albeit in a non-promotional
way. Good articles for submission are those that relate to the content of your website and guide
the reader to the resource box which would contain a call to action.
It is here that the article culminates its usefulness, and the call to action should be convincing,
and supply the reader with a good reason to want to visit your website.
Note: To further get readers to visit your article, some basic promotion of it through social
bookmarking could help it rank higher and thus increase the traffic flow.
One argument regarding article marketing is that it is a „short term‟ solution, which basically
requires you to submit content to a third party website as opposed to building up your own.
While this is very true, at the same time, it is a way that you can tap into the already-high page
rank and reputation of article directories.
What you end up with is a high-up search result that basically advertises your website, which is
not too shabby at all.
4. Pay-Per-Click (PPC) Advertising
Speaking of advertising, yet another great way to gain traffic is to advertise. Through PPC
advertising, whereby you only actually pay when your advertisement is clicked, you end up
essentially paying per visitor.
As far as value for money goes, this would seem to be a no brainer.
Running a PPC campaign, however, is slightly more involved than it sounds. Where there is high
competition for a certain keyword, you‟re going to need to pay more per click for your
advertisement to appear often. Thus, it boils down to a question of keyword research again and
finding targeted, but low-competition keywords which you can then exploit.
Properly carried out, this is one of the easiest ways to gain traffic quickly, though admittedly,
you do have to pay for it.
For almost every niche, there are forums around online where people would flock to discuss the
issues that surround it. Naturally, this represents a base of potential traffic that you could tap
into, but the question that should be asked is, “How?”
Obtaining traffic from a forum can sometimes be a long process. Most good forums tend to have
been established, and you will have to establish yourself within the forum so that the others there
view you as an important and trusted contributor.
If you can accomplish this, then your suggestions are bound to be taken more seriously, as well
Before you get to this level though, you can always start off by including a link in your signature,
as is the generally accepted practice with most forums. Be sure to read and abide by the forum‟s
rules though, the last thing you want to happen is that you end up getting banned for some
the offense that you did not realize was an offense.
Who knows, once you are very reputable, you could end up tapping into a huge stream of traffic
from a forum.
6. Blog Commenting
Quite frankly, this has fairly similar characteristics as forum posting, but in most blogs, there is
no real need to build up a reputation. Just find blogs in your niche that welcome commenting,
and are not opposed to having backlinks posted, and comment away.
Be sure that your comments and links are relevant though, else chances are that the moderators
will act swiftly to remove them.
Keeping Traffic Flowing After the initial traffic bases are mostly covered, you could even entertain other options to keep
your traffic flowing in. List building, Joint Ventures, and setting up your very own affiliate
the program, are all fairly decent options, but work best after you‟re already somewhat established
within your niche.
As long as the basics we‟’ve been covering above are there though, you should be receiving a
fairly steady and decent amount of traffic, even in the most competitive of niches.
All that it is left for you to do then is start converting that traffic into sales, and you‟ll be well on
your way to the thriving online business that is coveted by many.